DAS ABDUL GLOBAL
One of Malaysia’s best brands of pillows.
CLIENT
Das Abdul Global
CAMPAIGN
Pursue Your Dream
SERVICES
Branded Content, Video Commercial, Photo Production & Viral Marketing
THE TASK
The brand decided to take part in a campaign to raise their brand recognition. DAG decided to spread awareness about how DAG is not only a business ‘pillow’, but also a brand that offers much more than that. From the campaign, our goal was mainly to hire more dropships for the brand.
WHAT WE DID
We built a holistic campaign called ‘Pursue Your Dream’.’ The purpose of the campaign is to let people know that DAG is not only a brand that sells pillows, but also a brand that gives people out there a chance to live better. We also did a viral marketing system where the drop-in database obtained was from 0 to 1,000.
ACHIEVEMENT
We have had a very big exposure to the brand awareness campaign. More than 3k databases collected for dropship recruitment. An e-book was created for the agents to meet the goal of achieving 3k to 5k per month. Lastly, we did a growth hack strategy (activation marketing) to gain more subscribers to get 7 strategy videos from the founder itself.Â
